Swedbank - The New Name of Hansabank

The re-branding is an important and natural step of the integration of Swedbank Group. The change of name into Swedbank is a proof that we are here on a long term basis. The core of the Swedbank brand is service leadership, and the main aim is to provide the best service on the markets where we are present ", says Jan Lid é n, President and CEO of Swedbank. The first step of the re-branding is the visual brand change in approximately 30 branches, among them the main offices in Riga, Tallinn and Vilnius.

The legal name of the bank will change in spring 2009 and the process of changing brand will be finished during the autumn 2009. By the end of next year the Swebank Group will operate under one brand in all markets. The e-branding started in Sweden in 2006, continued in Russia in 2007 and in Ukraine in 2008. Swedbank " s vision is to be the eading financial institution in the markets where we are present.

Swedbank has 9 million retail customers and 600,000 corporate customers with more than 459 branches in Sweden, 300 branches in the Baltic countries and another 190 branches in Ukraine. The group is also present in Copenhagen, Helsinki, Kaliningrad, Luxembourg, Marbella, Moscow, New York, Oslo, Shanghai, St. Petersburg and Tokyo. As of December 2007 the group had total assets of SEK 1,600 billion and approximately 22,000 employees.

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